APacCHRIE 2025

Transforming to The Future:
Innovation, AI and Regenerative Tourism and Hospitality

MESSAGE From Paper Chairs

APacCHRIE 2025 Conference welcomes you to Chiang Mai, Thailand! The conference will be hosted by Chiang Mai University with the theme: Transforming to the Future; Innovation, AI and Regenerative Tourism and Hospitality. As the Paper Chairs of this conference, we sincerely extend our warmest welcome to all conference delegates.

Since announcing this conference, the team has been happily involved in its preparation. It is our pleasure and privilege to be the Paper Chairs.

This year, we have received a record-high number of papers having diverse topics and research areas.. It is extremely heartening to receive papers by renowned global researchers from all over the world including countries/regions in Europe, America, Oceania, and beyond Asia.

Following a rigorous review process, 149 stand-up presentations, 71 poster presentations, and 16 stand-up presentations for Youth Conference will be delivered. Given the large number of quality submissions, it was a challenge for the Paper Review Team to narrow down to the Best Paper Award candidates. Through multiple independent selection rounds, four papers for a Main Conference and three papers for Youth Conference were eventually selected as Best Paper Award recipients. We would like to express our gratitude to the reviewers for their unwavering efforts in the assessment process. Our heartiest congratulations to the Best Paper Award recipients.

We would like to thank the reviewers for devoting their time to reviewing multiple papers. In addition, we would also like to thank three student assistants managing the communications for their commitment and devotion in ensuring a seamless paper review process.

We trust that the conference would be an intellectually rewarding experience for all delegates.

All the best in your scholarly pursuits!

Dr Manisa PIUCHAN
Paper Co-Chair
Chiang Mai University
Prof Sam KIM
Paper Chair and Best Paper
Selection Committee Chair
The Hong Kong Polytechnic University
Dr Warattaya CHINNAKUM
Youth Conference Paper Chair
Chiang Mai University